Now, it’s not really a secret that I have the tendency to…. well, come up with some pretty cool ideas, write them down, then get distracted and move onto the next thing.
Some of my co-workers dubbed it “the squirrel effect.”
Now, having lots of inspired ideas pop up randomly is a thing I’m absolutely grateful for. But not having a system to track and share them? Let’s just say that it’s lead to a little more stress and stalled momentum than I’d care to admit.
Systems Really are the Key to Success
I love systems. I’m not necessarily rigid in the things I do (because, let’s be honest – being a stay-at-home mom, entrepreneur, and military reservist means my day-to-day is fluid at best).
While I’m not a fan of plans being overly structured, I do appreciate having organization and predictability in my life.
And that’s why I’m loving CoSchedule. (That, and all the other links in here are my affiliate links by the way. That mean’s I’ll get a kickback if you decide to sign up with them with it.)
What Hasn’t Been Working
I’ve been looking at social media schedulers and system managers for a hot minute.
Shoot, I’ve tried quite a few project management and task apps. But until now, none of the have fully met me needs. I was still finding myself writing blog posts incredibly inefficiently. (That’s code for: Most of them never got done or scheduled.)
And I’ve fluctuated from inconsistent to non-existent on the social side.
And that stinks because I have ideas I’d like to share with people, but there they’ve sat in my notebooks, calendars, and task apps, withering away. Meanwhile, no one but myself is benefitting from the tips. Big bummer for an entrepreneur who’s passion and livelihood depend on knowledge-sharing.
Coschedule is Already Helping Me Stay Sane
Fast-forward to last week, and sha-pow! I signed up for my free trial with CoSchedule. Honestly, I wasn’t 100% sold on the idea. I had hopes, but there was a part of me that said, “Well Jewell, you’ve tried other strategies, but none of them really worked.”
Well thank the stars, but I’ve finally found a production and scheduling system that works for me! Yes, it takes time to learn the system, and to get things set up.
But the customer support is great. There are a ton of tutorials that actually make sense (and I’m no techie), their folks pop up in chat to help you out, and I’ve even attended a live demo where I got my specific questions answered by a nice and smart person in real time.
What can I say? I’m a sucker for personalized help.
And that’s not even getting into the nuts and bolts of the system.
Writing, planning and scheduling tasks that would have taken me HOURS to do, are now taking me 15 minutes. I kid you not – I can draft blog post ideas and set them to publish on multiple social media sites quickly and with a lot less hassle than it was taking me before.
That means more organization, and more time for me.
How I’m using CoSchedule
Ok, so now that I’ve touched on how this wonderful little (not really little) system is helping me, let’s get into the nuts and bolts of how I’m using it to streamline my processes.
1. Planning Blog Posts
So I told you how I was creating blog ideas in the past – just writing down ideas and outlines as they occurred to me. Well, I can still do that, except now they have a centralized place to live.
This here’s what CoSchedule calls a workboard. You see I have some blog posts started there.
Now, whenever I get an idea, I just click the button to start a new blog, and voila! And if you’re using WordPress, it will automatically create a draft page in your WordPress dashboard.
2. Planning Tasks for Blog Posts
We all know that crafting a blog isn’t as easy as just typing some words on a page. There’s graphic creation, SEO optimization, formatting, social media graphic creation, social media scheduling….
Well, Coschedule lets you create templates for all these things, so you can keep track of your progress. And you can upload all the images and links in the text editor so everything’s in one centralized location. Hallelujah! This right here is gold for me.
Here’s the template I use for my goods:
3. Blog Headline & Organization
Ok, I just mentioned this in number 2, but I want to show you what it looks like.
This right here is the Headline Optimizer. It helps you determine whether your title is attractive to people and search engines, or whether it could use a little work.
Fun fact, most of my titles weren’t all that great before using this. Wohn-wohn….
And here’s what a bit of the text editor looks like. Using this doesn’t automatically upload my writing into WordPress, but it keeps everything consolidated and organized. And when I’m ready to edit, I just click the little “Edit in WordPress” button at the top to take me over to that dashboard for some copy and paste magic.
4. Social Media Scheduling
I love social media.
I DON’T love getting bogged down in social media.
There are a few different ways to schedule your posts in CoSchedule, but from I’ve found out by doing it myself, they all save a ton of time.
First, you can just go in and create a campaign around a particular message. You can do this on your calendar within CoSchedule, or by using the Chrome extension while you’re browsing online. And you can even bulk upload messages you’ve pre-written on a CSV file (I created 120 messages yesterday by doing that).
This here is one I built to share my friend’s article on creating Quiet Time.
5 minutes, and I had 6 messages written and scheduled across multiple platforms. All while I was having my morning coffee and watching cartoons with my daughter. (By the way, so many questions about why the Wild Krats villains aren’t in jail already. But whatever, I digress….)
In addition to scheduling messages directly, you can use the Requeue feature. That lets you plan recurring content, either scheduled for a specific time, or by using intelligent posting within specifications that you set up.
Ok, so this is my current calendar.
You see there are a bunch of transparent spots in there now. By the end of tomorrow when I’ve finished tweaking my Requeue categories, those will be full of posts, randomized to the best times for each platform.
Other Things You Could Do
There are more things you can use CoSchedule to do for you. Like it integrates with certain email platforms so you can plan your email campaigns alongside your social campaigns. But I use Kajabi for email, and have no desire to learn how to set up a Zapier integration. 🙂
Plus you can coordinate your teams here too. Since I don’t have a team yet…. it’s a moot point.
And, CoSchedule gives you analytics for your posts, so you can see what’s working and what’s not. I’m especially curious to see this in action, because, you know, knowing is half the battle.
I’m sure there are a bunch of other things you can do with CoSchedule, but I’ve yet to watch all their masterclass videos. I do hope the features that I have shared with you are helpful.
So if you’re like me and looking for a way to streamline your content creation and marketing process, I encourage you to check out CoSchedule. I’ve found it to be intuitive, time-saving, and a value for the money.
And of course, if you’d like to use my link to do so, I’d really appreciate that too! 🙂
Until next time, have fun making the world a better place to be!